Paid search rents attention. Compass builds the kind you own.

Compass levels

Core

Plus

Complete

One location building a proper foundation.

• Technical audit and fixes
• On-page optimization of your ten core pages
• Tracking on 50 target keywords
• One Google Business Profile managed, with weekly posts
• Two long-form articles a month

Multiple locations or services ready to widen their footprint.

• On-page optimization of all core pages
• Up to three new location or service pages each quarter
• Tracking on 150 keywords, plus share of voice
• Up to three Google Business Profiles managed
• Four long-form articles a month
• Two to four quality links a month

Multi-location operators who want to own their category in search.

• Full-site optimization and the complete location and service page matrix
• Full keyword-library tracking and a quarterly content-gap analysis
• Up to eight Google Business Profiles managed
• Six to eight long-form articles a month
• Four to six links a month, including digital PR
• A pillar asset every quarter — a calculator, tool or guide built to earn links
• Organic and paid search reporting in one view, with a monthly executive review

Compass

What Compass covers

• Technical foundation. Crawl, indexing, speed, schema and mobile issues found and fixed in month one.
• On-page optimization. Your core pages rewritten and structured for the searches that matter.
• Location and service pages. New pages for the places and services you’re not showing up for yet.
• Local search. Google Business Profile optimization and weekly posts, directory citation clean-up, and a system for earning and answering reviews.
• Content. Long-form articles written to a keyword plan, not a content calendar.
• Authority. Quality links from relevant Canadian sources, and digital PR.
• Reporting. Rank tracking and share of voice, so you can see ground being taken.

Built for the long game. Search results compound over months, not weeks, so Compass is for businesses ready to commit at least six months. Pair it with Velocity: Velocity captures the demand that exists today, and Compass builds the demand you’ll own next year.

Want to see where you stand in search today?